Who we are
With the backing of its parent company Auravale, Cutler & Co has become one of New Zealand's most well known and respected brands in the premium apparel market.
What differentiates us
Originally established in 1987, and as the driving force behind an exclusive range of clothing brands, Auravale occupies a dominant place in the apparel industry, and house brand Cutler & Co is arguably New Zealand’s leading men’s fashion collection.
Leveraging off the success of Cutler & Co, the company has diversified into importers, wholesalers, retailers and distributors of a select stable of exclusive and desirable brands with equally successful results.
Auravale is renowned for its unwavering commitment to dynamic business strategies for more than two decades. Today, this experience places Auravale in an ideal position to increase its distribution channels and extend its stable of premium brands.
Auravale has a proven track record of success and relevance in this highly competitive market. Our facilities are world-class and provide management structures to maximise brand presence in the Australasian market. Find out more.
It is unquestionable that the name Auravale opens doors to established retail networks. All of the major cities in New Zealand have exclusive retail outlets that stock Auravale’s stable of brands. Our labels can be found in over 250 stores across New Zealand and Australia.
These retailers range from multi-level department stores, through chain-style retail stores, down to boutique strip-shopping sites and include our own retail stores situated in the three largest cities in New Zealand. Connect with us.